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The exhibition build is almost over. It has been a lot of ‘hard graft’ but we are almost there. My plinth has taking quite a bit longer to build than I expected. I have never built one before so I wasn’t completely sure of the process and it was something of a learning curve. I’m glad I allocated enough time for it as it needed a lot of coats of paint. I should have coated it with PVA glue first, but I only learned that when it was too late. Also, because the wall which it was going to rest against was covered with wood, I couldn’t see that instead of a skirting board there was a deep step. So I had to alter the base to fit the wall. After the necessary alterations it was finished. Here is a picture of the finished article:

finish-plinth

I spent a couple of days painting and cleaning the ‘Light Space’ room where my work is going to be shown. I also spent a good amount of time looking for a list of things for other people (plinths, extension leads, screws, etc.) as well as trying to help sort out some people’s problems with the look of the space to ensure their work is best presented without affecting the work of others. I must thank the staff from the Media and the Photography resource centers for their help with the installation of work, as well as the 3D resource center for their help with the building of plinths. These are a few photos of the space (notice my plinth and iMacs on the right ;-) ) :

These are a couple of photos of the week before the exhibition. Still some work to do in the room. My movie can’t be shown full screen as there is a lot of light reflection on the iMac’s screens. To solve this problem I have reduced the size of the movie and I have introduced a white border around my movie that minimizes the reflections.

Today I attended a session on how to prepare for a degree show. It was very informative. The following are key point which I believe to be very useful for our show.

Things to Remember for Degree Shows (and other solo projects…)

(Kindly provided by Medeia Cohan-Petrolino and Eamonn Maxwell)

>You may think the following reminders are very obvious, but you would be surprised how many artists at degree shows have none of the following recommendations sorted.
>Always price your work. Be careful not to underestimate your worth nor overprice it.
*For films

1. For films, editions of 5 (plus artist’s proof, that you keep) works best, on DVD.
2. When somebody buys it, you are to give an exhibition copy and a storage/archive copy.
3. The going price now for films (one edition) is £150-350.
4. Number them in odd numbers (edition 1, edition 3…).

*For installations

1. The price for installations includes your artist’s fee and the total cost of equipment.
2. Don’t sell your installation piecemeal- include all pieces of equipment.
3. If somebody wants to install your work in a gallery/space, the installation fee is £175 per day.

>If applicable, always know how many editions are in your series before pricing and showing your work; it’s a good idea to keep that number under 10 to begin with.
>Always, always, always provide a legible business card with current contact details.

*Keep those business cards; make a mailing list.

>If applicable, discuss the possibility of commissions with interested parties. However, be careful with making too many accommodations when commissioning work.
*Every buyer is a start of a relationship.

Other important tips:

*Research the galleries.
*UK galleries don’t use contracts.
*Put things into writing.
*Don’t sell everything.
*Keep artist’s proofs.
*Be mindful of your work’s ability to be displayed anywhere.
*For presentation of work, it should be professional and well-done.
*The University also helps you after you graduate, they can connect you to galleries, institutions and collectors.

Esmeralda Muñoz-Torrero

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